Birgitte van Haaren, CFO and member Board of Directors
Birgitte van Haaren represents a unique blend of 19 years of finance and operations experience. Prior to joining All Options in January 2009, Ms van Haaren worked with TNT for 12 years in several senior positions, where she was lauded for helping establish TNT Benelux, redefining operations processes, and launching TNT’s Domestic Express business in China with over 75 locations.
In TNT China she was responsible for successfully introducing the Agency Franchise operation, before latterly creating an optimisation program for TNT worldwide that resulted in one billion euro savings. Her international knowledge and experience is invaluable for the continued growth of All Options as a global liquidity provider.
“In All Options we are now at a key stage, we are building a longer lasting market maker. We must increase the level of accountability in order to compete. And our main challenge is to stay focussed on our mission and make sure everyone is onboard.”
Joining All Options is a return to her beginnings for Ms van Haaren, as her first career position was with fertiliser trader Cargill.